| The only way to understand international buyers and know what they need from a property investment in Australia, is to go to the market.
Complex issues of cross border marketing, buyer behaviour and concluding sales are quite different to the usual conventions in practise in Australia. The sales team must be proficient in 21st Century methods of identifying buyers and maximising leads by optimising use of the internet, knowing property transaction trends in Asia and understanding the psychology of buyers from the region.
Nick Cartledge and Phillip Osmond heading to Macau in July as delegates to the sales and marketing conference for Asia Pacific Property Professionals. Their intensive agenda included training in advanced methods in property sales in a changing and expanding environment.
The information they have brought back from this important conference will be a great boost to our busy Project Marketing Division and will be put to good use in launching new projects during the second half of 2008 and early 2009
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